ARCTIC EDGE
ABOUT US
IT'S A LIFESTYLE
Arctic Edge
Introduction
At Arctic Edge, we believe in the transformative power of disciplined intentions and the untapped potential of the human mind. Founded in 2023, Arctic Edge emerged from a personal journey of self-discovery, driven by a desire to find purpose beyond the confines of a corporate identity.
Our founder's quest for fulfilment and mental clarity led to the discovery of the Wim Hof Method, a holistic approach combining breathwork and cold-water therapy.
Our Story
Our founder, George Kyriacou, embarked on a life-altering mission in the United Arab Emirates to reconnect with the essence of life. Having spent the earlier years of his career immersed in the corporate world, he felt a void in purpose and sought a profound change.
The revelation unfolded following a single session, reshaping everything in its wake. This significant insight emerged through the distinctive pairing of breathwork and cold-water therapy, resulting in a surreal experience that opened doors to a new dimension of peace and connection.
Inspiration For Arctic Edge
In the pursuit of owning a cold bath that aligned with our founder's vision – aesthetically pleasing, crafted with the utmost durability and premium materials, whilst robust enough for the challenging Middle Eastern climate – Arctic Edge was born.
WHAT WE BELIEVE IN
Mission Statement
Arctic Edge is at the forefront of revolutionising wellness products in the market. More than just a brand, Arctic Edge represents a lifestyle—a powerful symbol of unwavering commitment to well-being.
Our mission is to ignite personal growth, encouraging a healthy, fulfilling and intentional life.
ARCTIC EDGE
Our Clients
LET THE JOURNEY BEGIN
HOW TO LIVE WITH INTENTION
Cold therapy introduces intentional living by encouraging individuals to engage actively in practice beyond physical benefits.
It is about deliberately choosing an invigorating experience, embracing discomfort momentarily, and, in doing so, cultivating resilience and mindfulness.
The intentional decision to expose oneself to the cold serves as a metaphor for making mindful choices in various aspects of life, promoting mental clarity and purposeful living.
